Who is Tamer Azab?
Tamer Azab, also known as TAMZ, is a Dubai-based creative director and art director. His portfolio at tamer.ae describes 20+ years across branding, campaigns and digital product for Amazon, Emirates, Porsche, Dubai Police, DCT Abu Dhabi (Department of Culture and Tourism), Hugo Boss, YSL, Tiffany & Co., L’Oréal and Audi.
He is currently Creative Strategist & Senior Creative Art Director at Amazon’s Brand Innovation Lab in Dubai. He works in English and Arabic; both are native languages for him.
“I’m a branding guy at heart, but I don’t stop at logos and decks. I build work that runs online and offline, bilingual in Arabic and English, for names like L’Oréal, Hugo Boss, Tiffany & Co., the GRAMMYs and FAB.”
“I know how to take an idea and make it feel alive — whether it’s a digital platform, a campaign, or a piece of print people actually want to keep. I move between UI/UX, branding and motion without overthinking it.”
Tamer Azab, on tamer.ae
What does he do?
Selected work
Emirates: The Arctic Collection
Sells the new Sydney→Helsinki route as a whole trip, not a flight, built on one insight: the colder it gets, the happier people are.
Drive the 11’s
An 11.11 campaign concept that turns the UAE into a live Porsche showroom: at every x:11 a new model and offer unlocks across Amazon’s canvases.
Prisms of Abu Dhabi
A pentagonal LED prism that splits Abu Dhabi into five worlds you walk through. Enter as one, exit as many.
EWC Premier: The Draft
Reimagines the Esports World Cup premiere as an invitation-only “Draft Night”, where every guest is selected into the world.
EWC Level Up S2, Visual System
The end-to-end visual system for the premiere: logo, type, iconography, HUD and broadcast templates.
Emirates Economy UK
Lets UK travellers feel Economy before they book, across a research tool, a physical pod and its digital twin.
Clients
Career highlights
- Sep 2025 – presentAmazon · Creative Director and Strategist, Brand Innovation Lab
- 2021 – presentIndependent · Creative Director & Digital Product Consultant, for agencies including Publicis, MullenLowe, HAVAS, RAPP, Digitas and Sapient
- 2023 – 2025People of Design · Creative Director
- 2021 – 2022Expo 2020 Dubai · Lead Digital Designer, UAE Pavilion
- 2019 – 2021Geometry Global · Senior Digital Art Director: Audi, Fiat 500, Vodafone, Baskin-Robbins, Lenskart, Al Tayer Group
- 2013 – 2016Olive Advertising · Executive Creative Director
Awards
What people say
“One of the best creative designers I’ve come across and had the pleasure of working with. He is detail oriented, thinks outside the box and always brings a fresh new approach to our creative challenges.”
Muhammad Mansour, Associate at Najm Ventures
“Tamer combines exceptional creativity with a deep understanding of local culture and audience insights. His authentic, human, and straightforward approach makes him a refreshing collaborator and a standout creative.”
Mireille Iskander, Project/Program Manager, Twitch BPS
Why he made the two fonts
When the UAE Dirham and Saudi Riyal got new symbols, there was no key to type them, so people pasted them in as pictures. Tamer designed Dirham Font and Riyal Font so each symbol can be typed with one letter, like any other character. In his words on this site:
“Branding is where I start. Not where I stop. … Dirham Font comes from the same instinct: find a problem, make something useful, share it.”
The full story is in The Dirham Font Story: Designed by Tamer Azab.
Portfolio and contact
See case studies and portfolios at tamer.ae, or book a short call. He is also on LinkedIn and Instagram.